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BeatsbyDr.Dre Lookbook/Preview Application


Wheat Media Group collaborated with Beats by Dr. Dre's retail team along with developers NCLUSIVE, to design, develop and build a lookbook product catalogue and preview listening station for the Beats flagship store in Soho. WMG built a custom iOS application that lives on iPad minis to showcase their entire product line with detailed descriptions and features, custom music playlists, Beats video commercials, an instore event calendar and a fan page sign up for the customers to get Beats information when they are not at the store.

Furthermore, we not only designed and built the front end to mimic parts of their website, but we also built a custom web based CMS so that they could change, edit and upload new content from any internet connected device in the world.

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